The power of soccer
Soccer for its worldwide spread and its ability to create cross-cutting interest at all social levels has established itself as the best vehicle for sports sponsorship. It’s the most popular sport internationally with growing interest in richer markets.
The numbers matter!
FIFA estimates it followed in 193 countries with an audience of more than one billion people for major events. The Italian Serie A with 160 countries and 128 matches broadcast live is the most watched national championship in the world.Football is the most followed sport in the world and is the most effective means of getting in touch with the mass public: it entertains fans of all ages, incomes and social backgrounds. Football collects the constant interest of all the means of communication: Investing in football is the best way to ensure wide visibility on all the Italian means of communication.
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Every Sunday there are 40,000,000 television contacts, to which must be added the 10,000,000 weekly contacts from live (Sky), regional and local TV.
Reflex advertising
Each time a goal is broadcast, an action on multiple TG, News, Highlights, Post match sports broadcasts, On social media and more, in that week you can reach about 8 to 10,000,000 of potential views!.
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Sideline advertising
A significant part of the Marketing activity is represented by the sale of advertising on the pitch at football matches broadcast live television. It’s a particularly effective form of communication when it comes to storing trademarks. For this reason it is also used as a complement to campaigns carried out on o...
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Our capabilities
Sport & Advertising can offer different combinations that require the presence of your brand on the pitch during the various football matches in the serie A and B stadiums, Italian Cup and some external matches of the National and Under 21. In addition, we offer you the opportunity to place your brand on the...
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